Social Media Marketing Specialist

About the role

The Social Media Marketing Specialist will design and execute digital marketing strategies focused on social platforms to boost brand awareness, audience engagement and growth. Working closely with design, content and sales teams, you will ensure consistent brand messaging across all online touchpoints.

Key responsibilities

• Develop and implement social media campaigns aligned with business objectives.
• Create, curate and schedule content across multiple social channels.
• Monitor and respond to audience interactions, fostering online communities.
• Analyse market trends, audience behavior and competitor activity to optimise performance.
• Track campaign metrics using analytics tools and prepare performance reports.
• Collaborate with cross‑functional teams to align marketing efforts with promotional activities.

Required profile

• Strong communication and creative abilities.
• Solid understanding of digital marketing principles and social media dynamics.
• Analytical mindset with the capacity to interpret data and derive insights.
• Ability to manage multiple campaigns simultaneously and adapt to fast‑changing digital trends.

Required skills

• Experience with Meta Ads platforms.
• Experience with Google Ads platforms.
• Proficiency in using analytics tools for performance measurement.