Social Media Marketing Specialist

About the role

We are looking for a Social Media Marketing Specialist to expand our brand presence across major social platforms. You will create, schedule, and optimise content while engaging with audiences and monitoring trends to keep our campaigns competitive.

Key responsibilities

• Manage Instagram, TikTok, X, Snapchat, YouTube and other channels, ensuring brand consistency.
• Develop weekly and monthly content calendars aligned with marketing campaigns and seasonal activations.
• Plan, schedule, publish and optimise posts using social media management tools and dashboards.
• Monitor trends, audience behaviour and platform updates to improve performance.
• Analyse engagement, reach, growth, CTR and audience insights; provide actionable recommendations.
• Prepare detailed performance reports and post‑campaign analyses.
• Collaborate with designers, videographers, copywriters and marketing stakeholders for high‑quality content.
• Track online conversations, customer feedback and brand sentiment, escalating issues when needed.
• Support influencer collaborations and partnership initiatives.

Required profile

• Bachelor’s degree in Marketing or a related field.
• Minimum 2 years of experience in social media marketing or a similar role.
• Strong understanding of social media trends and best practices.

Required skills

• Proficiency with Instagram, TikTok, X (Twitter), Snapchat and YouTube.
• Experience using social media management tools (e.g., Hootsuite, Buffer).
• Ability to analyse social media metrics and generate reports.