Social Media Specialist

About the role

We are seeking a creative and results‑driven Social Media Specialist to join our growing marketing team in Riyadh. You will be responsible for expanding our digital footprint, producing engaging content, and strengthening brand awareness across multiple social platforms.

Key responsibilities

• Manage the company’s social media accounts on Instagram, TikTok, Snapchat, X (Twitter), LinkedIn, and Facebook.
• Develop, schedule, and publish content that aligns with the brand strategy.
• Write compelling copy for posts, campaigns, and advertisements.
• Monitor audience engagement, respond to comments, messages, and inquiries.
• Collaborate with design and marketing teams to produce high‑quality visual and written assets.
• Support and coordinate paid social media advertising campaigns.
• Track, analyze, and report on performance metrics and campaign results.
• Identify trends, industry insights, and opportunities to improve engagement.
• Coordinate with influencers and content creators when required.
• Monitor competitors and recommend strategic improvements.

Required profile

• Bachelor’s degree in Marketing, Communications, Public Relations, Media, or a related field.
• 2–5 years of experience managing social media platforms and digital communities.
• Strong content creation and copywriting abilities.
• Excellent communication skills in both Arabic and English.
• Experience in service‑based companies is a plus.

Required skills

• Proficiency with Instagram, TikTok, Snapchat, X (Twitter), LinkedIn, and Facebook.
• Experience using social media analytics and reporting tools.
• Knowledge of social media advertising platforms.