Director of Ecommerce and Digital Marketing

About the role

The Director of Ecommerce and Digital Marketing will lead all online revenue streams for the hotel, shaping strategy and executing tactics that drive bookings across rooms, F&B, MICE, spa and ancillary services. Reporting to the Commercial Director, the role works closely with the Revenue Director to ensure alignment across all channels.

Key responsibilities

• Define yearly ecommerce revenue targets for direct and indirect channels.
• Develop and manage the digital budget and yearly plan covering SEO, OTA, email and social media.
• Oversee design, functionality and SEO optimisation of the hotel website(s).
• Manage relationships with OTAs (Booking.com, Expedia, etc.) and optimise listings, sponsored ads and visibility tools.
• Create and execute comprehensive digital marketing campaigns, including SEO, content, email and social media.
• Maintain brand consistency across all digital assets.
• Monitor performance metrics, analyse data and adjust strategies to improve conversion.
• Handle online reputation management and coordinate with guest relations to address feedback.

Required profile

Required skills

• SEO
• Email marketing platforms
• CRM systems
• OTA management and advertising tools (e.g., Booking.com Sponsored Ads, Expedia Travel Ads)
• Website management and content optimisation
• Performance analytics and reporting
• Social media campaign management