Head of Marketing - Saudi Arabia

About the role

Foodics, a restaurant management ecosystem and payment technology provider founded in 2014 and headquartered in Riyadh, is looking for a Head of Marketing to lead its marketing for Saudi Arabia, its largest and most strategically important market. This is a head-level, market-owning role reporting directly to the VP of Marketing, covering brand and demand generation, campaign execution and merchant engagement.

Key responsibilities

• Own the full marketing strategy and execution for the Saudi market, accountable to the VP of Marketing.
• Plan and budget the Saudi marketing function, including forecasting, resource allocation and performance tracking against revenue and growth goals.
• Lead a team of three (Social, PR & Communications, and Events) and manage an external creative/marketing agency.
• Provide creative direction and content production, working closely with the agency on on-brand campaigns.
• Collaborate with Product Marketing, Performance Marketing and Communications for a unified go-to-market approach.
• Coordinate with Sales and Customer Success in Saudi Arabia to align marketing with pipeline, revenue and merchant retention goals.
• Build deep relationships with merchants in the Saudi F&B community and position Foodics as a strategic partner to F&B businesses.

Required profile

• Saudi national, based at the Foodics headquarters in Riyadh.
• 8-10 years of marketing experience, including team and budget management, with a track record supporting head-level seniority.
• Business acumen linking marketing activity to revenue, pipeline and growth.
• Tech industry experience and fluency in B2B tech marketing; F&B tech, fintech or software background welcomed.
• Experience planning and managing budgets and leading a small team.
• Strong creative sensibility and experience overseeing agencies and campaign production.
• Deep understanding of the Saudi market, with existing or fast-built relationships in the local F&B and merchant community.

What we offer

• Competitive compensation, including bonuses and the potential for shares.
• Regular training and an annual learning stipend.
• A team of over 30 nationalities working in 14 countries.
• Autonomy, mentoring and challenging goals.