Media Public Relations Manager

About the role

The Media Public Relations Manager will translate Sakani’s marketing plan into media and PR priorities, shaping exposure themes, messaging focus, and reputation management objectives.

Key responsibilities

• Translate the marketing plan into media and public relations priorities, defining exposure themes, messaging focus areas, and reputation management objectives.
• Develop an annual media and public relations plan covering paid, earned, and shared channels to strengthen Sakani’s visibility, reach, and engagement.
• Coordinate media placements and flighting schedules across print, broadcast, and outdoor channels, optimizing timing and frequency.
• Maintain relationships with media outlets, journalists, influencers, and PR agencies, leveraging the corporate media partner list.
• Work with Institutional Marketing Communications to manage media buying, agency briefs, and performance evaluations.
• Collaborate with Content & Creative to prepare media kits, press releases, feature articles, and talking points.
• Facilitate media interviews, press briefings, and public appearances for executives, reviewing briefing notes and guidelines.
• Supervise media dissemination, routing approved materials, managing embargoes, and ensuring optimal coverage.
• Report on media coverage and sentiment, identifying trends, misinformation risks, and proactive engagement opportunities.
• Implement crisis communications responses, preparing holding statements and escalation protocols.
• Coordinate with Events Management to plan media engagement for conferences, exhibitions, and ceremonies.
• Review performance of media campaigns by tracking impressions, reach, earned value, and sentiment, and provide recommendations.
• Maintain repositories for press releases, media kits, coverage reports, and journalist databases.

Required profile

• Bachelor’s degree in Marketing, Public Relations, Communications, Media Studies, Journalism, or a related field.
• Minimum of 9 years of relevant experience, including at least 2 years in a leadership role.
• Optional certifications such as CIPR Professional PR Diploma, PRSA APR, IABC CMP, or CIPR Chartered Practitioner.