Performance Marketing Specialist – Paid Campaigns

About the role

We are looking for a data‑driven Performance Marketing Specialist to join our team in Jeddah. You will design, launch and optimise paid campaigns across Google, Meta, LinkedIn and other platforms to drive growth and maximise ROI.

Key responsibilities

• Develop, manage and optimise paid advertising campaigns on Google Ads, Meta Ads, LinkedIn and other relevant channels.
• Monitor, analyse and report on performance metrics such as CPA, ROAS, CTR and conversion rates.
• Conduct A/B testing of ad copy, landing pages and creative assets.
• Allocate and manage campaign budgets to meet performance goals.
• Perform keyword research, audience segmentation and competitor analysis.
• Collaborate with content and design teams to produce high‑performing ad creatives.
• Stay up‑to‑date with the latest trends, tools and best practices in performance marketing.

Required profile

• Proven experience in a performance or digital marketing role.
• Hands‑on experience with Google Ads and Meta (Facebook/Instagram) Ads.
• Strong analytical skills with proficiency in Google Analytics and Google Tag Manager.
• Ability to interpret data and make data‑driven decisions.
• Excellent verbal and written communication skills.
• Bachelor’s degree in Marketing, Business or a related field is desirable.
• Experience in B2B or SaaS technology is a plus.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Data visualisation tools