Marketing Generalist – Saudi Arabia

About the role

Alan is launching its first presence in Saudi Arabia and seeks a Marketing Generalist to make the brand known, trusted and chosen. Working directly with the Saudi General Manager, you will combine strategy and hands‑on execution to introduce the company to the market.

Key responsibilities

• Co‑create annual, quarterly and monthly go‑to‑market plans and execute them yourself.
• Prioritise brand and awareness initiatives before building an inbound pipeline.
• Adapt Alan’s global brand assets into culturally resonant Arabic‑native campaigns for the Saudi market.
• Own organic social across LinkedIn, Instagram, TikTok and YouTube, defining voice and editorial pillars.
• Lead PR and communications for Saudi milestones, securing media coverage and press releases.
• Produce copy and storytelling that positions Alan as a top‑of‑mind, trusted health‑prevention insurer.

Required profile

• Hands‑on marketer comfortable shaping strategy and executing it.
• Fluent in Arabic and English, with deep cultural awareness of Saudi employers.
• Experience working closely with senior leadership, preferably a General Manager.
• Strong copywriting and storytelling instincts.
• Ability to generate the first pipeline signals and build brand demand.

Required skills

• LinkedIn
• Instagram
• TikTok
• YouTube