Sales Manager

About the role

The Sales Manager will lead YALJ Group’s sales and business development activities for dates and related products across Saudi Arabia and international markets. The role focuses on revenue growth, strategic customer relationships, channel expansion and profitable export sales.

Key responsibilities

• Develop and execute annual, quarterly and monthly sales plans, set targets by customer, channel, product and territory.
• Expand sales in the Saudi market through wholesalers, distributors, modern and traditional trade, foodservice and B2B customers.
• Identify and develop new export markets, manage international negotiations and build long‑term relationships with overseas buyers.
• Manage strategic accounts, conduct regular visits and business reviews, and ensure high customer satisfaction.
• Lead, coach and develop the sales team, establishing clear KPIs and conducting performance reviews.

Required profile

• Proven and recent sales experience in the dates industry.
• Strong understanding of the Saudi dates market, key producing regions and customer segments.
• Experience working with international customers, importers, distributors and export logistics.
• Ability to translate market requirements into commercially viable product offerings.