Area Sales Manager – FMCG

About the role

The Area Sales Manager will lead and develop the company’s sales and distribution operations across assigned regions in Saudi Arabia. This role is responsible for driving sales growth, expanding market penetration, and building a high‑performing field sales organisation in a fast‑moving consumer goods (FMCG) environment.

Key responsibilities

• Lead daily sales and distribution activities across wholesale, retail, modern trade and HoReCa channels.
• Develop and execute regional sales growth strategies and expansion plans.
• Ensure achievement of sales targets, market coverage and product distribution objectives.
• Identify and acquire new customer accounts, negotiate commercial agreements and nurture key strategic relationships.
• Design, implement and continuously improve sales processes, reporting systems and KPI‑driven performance metrics.
• Prepare sales forecasts, demand projections and business growth plans, monitoring trends to support decision‑making.
• Supervise and coach sales supervisors, representatives, merchandisers and distribution teams, ensuring field efficiency and operational discipline.

Required profile

Required skills