HORECA Sales Executive – Fresh Food

About the role

We are seeking a motivated HORECA Sales Executive to join our Fresh Food team in Saudi Arabia. The role focuses on expanding our presence in hotels, restaurants, cafés, catering firms and institutional customers across Jeddah and Riyadh.

Key responsibilities

• Develop and grow the customer base within the HORECA sector.
• Identify, acquire and nurture new business opportunities.
• Maintain strong relationships with key accounts and achieve sales targets.
• Conduct regular customer visits, business reviews and product presentations.
• Coordinate with supply‑chain, operations and customer service teams.
• Ensure timely payment collection and credit compliance.
• Prepare sales reports, forecasts and pipeline updates.
• Represent the company at exhibitions and customer events.

Required profile

• Bachelor’s degree preferred.
• Valid Saudi driving licence.
• 3–5 years of HORECA sales experience, preferably with fresh food products.
• Strong network within the HORECA market.
• Excellent negotiation and communication abilities.
• Customer‑focused with strong relationship‑management skills.
• Ability to work independently and meet sales targets.

Required skills

• Business Development
• Key Account Management
• B2B Sales
• CRM usage
• Negotiation
• Communication
• Fresh Food Sales