Sales Manager – Automotive Showroom

About the role

The Sales Manager is responsible for the full commercial performance of the BYD showroom, driving unit sales, gross margin, finance & insurance (F&I) penetration, trade‑in conversions and overall customer experience. Acting as the executive face of the showroom, the role combines strategic planning with day‑to‑day operational leadership to achieve revenue and profitability targets.

Key responsibilities

• Deliver monthly and annual targets for unit sales, gross margin, F&I, accessories and trade‑in conversions.
• Manage the showroom P&L by controlling pricing, discounting, cost structures and inventory performance.
• Develop and execute sales plans aligned with OEM campaigns, stock availability and market conditions.
• Monitor pipeline performance, conversion ratios and sales mix to maximise profitability per unit.
• Lead, coach and develop sales supervisors, executives, coordinators and guest‑relations teams.
• Drive recruitment, onboarding and capability development to meet brand standards and Saudization targets.
• Set KPIs, conduct performance reviews and manage under‑performance with action plans.
• Maintain strategic relationships with OEM, finance partners, banks, corporate accounts and fleet clients.
• Coordinate with aftersales, marketing and finance to align business objectives.
• Ensure showroom presentation, vehicle display and customer journey meet OEM brand standards and own NPS/CSV performance.

Required profile

• Proven experience leading multi‑layered sales teams in an automotive dealership environment.
• Strong commercial acumen with a track record of meeting or exceeding sales, margin and F&I targets.
• Demonstrated ability to manage P&L, pricing discipline and inventory turnover.
• Excellent leadership, coaching and talent development skills, including experience with Saudization goals.
• Effective stakeholder management with OEMs, finance institutions and corporate customers.
• Customer‑focused mindset with a commitment to delivering high NPS/CSV scores.

Required skills