Sales Representative - Modern Trade

About the role

Our client, a leading FMCG and beverage company in Saudi Arabia, is seeking a Sales Representative for Modern Trade in Jeddah. The role focuses on driving sales growth across assigned modern trade accounts, ensuring product availability, visibility and compliance with promotional standards.

Key responsibilities

• Ensure full product availability across assigned Modern Trade accounts, including new product launches.
• Prevent out‑of‑stock situations through effective replenishment and order follow‑up.
• Achieve assigned sales targets in volume, value and distribution.
• Execute in‑store promotions, planograms, visibility activities and merchandising standards.
• Collect purchase orders and follow up to ensure timely and accurate processing in SAP.
• Monitor competitor pricing, promotions, product launches and market activity.
• Maintain accurate customer records, sales documentation and account information.
• Prepare regular sales performance reports covering targets, KPIs and market feedback.
• Identify growth opportunities within assigned Modern Trade accounts.
• Follow up on customer payments in line with approved credit terms.
• Ensure sales activities comply with company policies, trade agreements, quality, safety and ethical standards.
• Build strong and professional relationships with customers and key account contacts.

Required profile

• Bachelor's degree in Business Administration, Marketing or a related field.
• Minimum 1 year of FMCG sales experience, preferably in Modern Trade.
• Strong communication and relationship‑building skills.
• Good understanding of sales targets, distribution, merchandising, promotions and customer service.
• Ability to analyze sales data and provide useful market insights.
• Experience using SAP or similar sales/order management systems is an advantage.
• Valid driver’s license.
• Willingness to travel within the assigned region.
• Good command of English.

Required skills

• SAP