Marketing Specialist

About the role

DETASAD is looking for a proactive Marketing Specialist to join its Digital Marketing & Indirect Sales team. The role focuses on generating leads, engaging customers, and driving digital outreach across LinkedIn and Instagram. You will act as the first point of contact in the sales funnel, ensuring a steady flow of qualified prospects to the sales team.

Key responsibilities

• Develop, manage, and publish engaging digital content on LinkedIn and Instagram in Arabic and English, maintaining content calendars.
• Identify, research, and engage potential customers through LinkedIn, email campaigns, and other digital channels, building target prospect lists.
• Conduct regular follow‑up calls with existing customers, uncovering upselling opportunities and referrals.
• Qualify leads against predefined criteria, document prospect information, and hand off qualified opportunities to the Digital Sales team.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 0–2 years of relevant experience; fresh graduates are encouraged to apply.
• Fluency in Arabic and English, both written and spoken.
• Strong communication, presentation, and interpersonal abilities.
• Familiarity with LinkedIn as a business networking and lead‑generation tool.
• Excellent organizational skills and attention to detail.

Required skills

• LinkedIn
• CRM